Nextap has been around for some time now, gaining new experience with each year – but we're staying young. As Nextap matures, our logo develops with it. We're presenting a new logo with a new attractive look. The main reason for the change was the technical deficits of the old logo which we have been slowly uncovering up until now. The white wave on an orange background became an essential part of Nextap, so ideas about radical changes were out of the question.
Remodeling while preserving its meaningThe most critical task for our designers was to improve the readability of the original logo when scaled various sizes. The white wave was too thin to be easily distinguished when scaled down. Even the text proved to be problematic as it was implemented within the logo. The more the designers thought about it, the more they were for revisiting the concept as a whole.
The meaning stays the same; the design is changingThe new concept includes a responsive logo made for flawless presentation in every situation, a new font selected with good readability in mind, a pre-defined color palette for logo variations, and a set of filters for promo photos edits.
Crafted with loveThe logo redesign came from the long-term zeal and care of our Nextap designers. Brainstormings and discussions over the requirements became their daily routine. All major ideas went through a thorough testing phase. The result is now a new visually appealing logo redesign which, at the same time, meets the needs and the technical requirements, and maintains Nextap's authenticity. The new design comes from within. We are Nextap.